For those who visit us, it’s easy to see why we have Alembika at MIX. Their designs are made for style AND comfort, and neither is sacrificed for the other. Alembika was founded in 2005 by two women, fashion designer Hagar Alembik, a graduate of the Shenkar School of Design, and Judith Fadlon PhD, an anthropologist.
“What we at Alembika believe about women’s fashion…
We accept you the way you are.
At Alembika we would like you to feel comfortable with your body
Not the body you’re working on, fantasizing about, or wish to have
The one you have right now.
The way you are and not the way you “ought” to be
We feel that “ought to” belongs to the past
Today in a post modern world there is no such thing as “acceptable” or “unacceptable”
There is only a multiplicity of choices.
Your real power in this new world
Lies in the opportunity to choose what is right for you
Fashion that is therapeutic
We, like you, believe that the essence of femininity lies in flexibility, change and flow
We offer you clothes that understand that you
And know that you experience your body in a complex way
We offer you fashion that treats your body with respect
Fashion that covers it with love
Fashion that is therapeutic for body and soul
We accept you just the way you are”. – Alembika